Let customers speak for us
US vs Other Brands
We don’t design cycling kits to blend in.
We design them to stand out and set the trend.
Direct from brand to rider
Boutique & Independent
Premium European Fabrics
Limted run collections
Chaise Cycliste
Other Brands
Brand Positioning
Direct to rider
Retail Markups
Design Philosophy
Boutique Brand
Mass Market
Production Approach
Bold. Expressive. Tribal
Safe & minimalist
Visual Identity
Limited & exclusive
High-volume
Visual Identity
High Contrast
Muted & neutral
Rider Mindset
Riders who stand out
Riders who fit in
OUR ROOTS
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